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Estonia and Poland. Creativity and tradition in cultural communication.
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6/3/2013 at 1:05:24 PM GMT
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Estonia and Poland. Creativity and tradition in cultural communication.
A set of comparative articles about creativity and tradition in cultural communication in Estonia and Poland has been published by ELM Scolarly Press. The set consists of two volumes, Volume 1 concentrating on jokes and humour, and Volume 2 on identity creation.

Web Shop:
http://www.kriso.ee/estonia-poland-creativity-tradition-cultural-communication-db-9789949490202i.html (Volume 1)
http://www.kriso.ee/estonia-poland-creativity-tradition-cultural-communication-db-9789949490776i.html (Volume 2)

Estonia and Poland. Creativity and tradition in cultural communication. Volume 2:
Perspectives on national and regional identity
ISBN 978-9949-490-77-6 (Vol. 2, printed version)
ISBN 978-9949-490-78-3 (Vol. 2, web version)

Key words: identity, narratives, media, folklore, cultural sudies
Paperback:  248 pages
Language: English
Editors: Liisi Laineste, Dorota Brzozowska & Władysław Chłopicki
Tartu: ELM Scholarly Press
Published: May 2013

The focus of the book is on the role of creativity and tradition in contemporary Eastern Europe, with Estonia and Poland as cases in point. The volume of articles  addresses diverse narratives in the Eastern European cultural space as they occur in various types of media. Parallel research articles by scholars from a wide range of  fields seek to provide a novel perspective on the ongoing discussions of identity in these rapidly changing societies. Research material for Volume 2 "Perspectives on national and regional identity” is drawn from a variety of sources, both contemporary, e.g. advertisement campaigns, urban legends, cookbooks, etc. and archival, especially folklore materials. The analysis of culturally significant narratives helps to specify their role in the construction of collective identity. The results of the studies demonstrate that both national and regional identities are at least partly determined by concepts and stories shared by the people, but at the same time they are the products of external variables, such as public policies or globalisation.

Contents:
A. Lubecka National identities on display. The role of advertisements in the management of Polish national identity

E. Kalmre "Rumours and contemporary legends as part of identity creation process"
M. Wójcicka "Urban legends in Poland"

M. Kõiva "Calendar feasts: Politics of adoption and reinstatement"
A. Lubecka "Polish ritual year – a reflection of Polish cultural policy"

R. Järv "A hen who doesn’t lay golden eggs?! Fairy tale advertisements and their strategies"
M. Wójcicka "Oral textual patterns in modern advertising"

E. Annuk "Culinary discourse: Organic food in Estonia"
W. Zarski "Culinary identity as the determinant of cultural distinctiveness in Silesia and the Vilnius Region"

M. Sarv "Traditional Estonian lullabies. A tentative overview"
K. Sikora, B. Zebrowska "Traditional Polish lullabies"

U. Lehr "The transcendental side of life. Aquatic demons in Polish folklore"

M. Kalda "Hidden treasure lore in Estonian folk tradition"
M. Izykowska "Money as an object of desire in Silesian folklore"





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