elevator door opens to reveal the new dean of your college, or the board
president of your state arts or humanities council. As you step inside,
she says, "You're the folklorist, right? What is folklore, anyway,
and what do folklorists do?" You have one minute--until the elevator
has descended to the first floor--to give her an answer that, though brief, is
effective in describing our field, and the materials and processes we
study. What's your folklore elevator speech?